$147

A website strategy course designed to help freelancers close the gap between burnout and brand-building by turning their site into their biz bestie.

The Strategic Freelance Website

The Curriculum

01. The Vision

Before even thinking about your website, we’ll take the first module to brainstorm what your ideal freelance brand and offers would look like since this is your foundation.

02. The Home Page

This is the main stage of your website! Here, we’ll focus on strategy and copy prompts designed to keep your ideal client interested and exploring the rest of your site.

03. The About Page

Otherwise known as the resume of your website, we’ll cover prompts on how to make the most of this often neglected page and balance showcasing personality with credibility.

04. The Service Page

The money-maker of any strong service-based brand, we’ll go in depth on this page’s prompts and flow so you can start outsourcing the heavy lifting of selling to this superstar.

05. The Welcome Page

We’ll wrap up with this hidden bonus page on your website made just for new and old clients. This page’s prompts will help you set stronger boundaries while delighting your clients and giving them all the tools they need to be successful working with you.

Meet your course instructer

Hi! I’m Isabel, a web designer and freelancer who started working for myself to build a peace-first brand - because life’s too short to build a business you’re not excited to show up for.

With a background in marketing and web design - as well as an obsession with lifestyle business, I decided to marry my skills when I founded Opal Templates, a website template shop for freelancers, in 2021.

Since then, I’ve been on a mission to help other freelancers use their websites to build service-based brands that feel less stress-y and more spacious with the O.P.A.L. framework.

The O.P.A.L. Framework

(the framework behind The Strategic Freelance Website)

Outsource the sales process

We’re taking the pressure off everyone’s least favorite part of freelancing with a website that answers questions, addresses objections and shows the value of your offers before clients book any discovery calls.

Position yourself as an expert

One of the keys to selling more and booking more ideal clients is building trust. This is why we build websites that balance showcasing our expertise while building that like, know & trust factor with personality.

Assert better boundaries

More often than not, clients want to respect our boundaries - they just don’t know them! This is why we set ourselves and our clients up for success by making details like our office hours and policies clear on our website.

Launch a brand you love

Freelancing is wonderful but building your own brand on your terms feels even better. We’re using website as our online home to create a service-based brand that feels peaceful, exciting and aligned.

Ready to build a better brand with your website?

$147

FAQ’s

  • No! This course is for those wanting to upgrade their current website just as much as those starting from scratch. Your website content will be prepped and ready to go in Notion whenever your site is ready!

  • ✔ 5 modules with video lessons & copy prompts
    ✔ A Notion dashboard to brainstorm and write your website content in one
    place
    ✔ The Peaceful Offer Map planner

  • Due to the digital nature of this course, there are no refunds available. If you have any questions before purchasing, please feel free to emai me at isabel@opaltemplates.com :)